Mat leave over soon? We've got you covered ✓

Help your baby grow up eating everything

Different fresh meals every day, designed to help your baby try more flavours, practise real textures and build confidence with proper food.

Fresh (not frozen!)
baby & toddler meals

Hi, mulu here 👋

When I went back to work after my first maternity leave, I felt like my baby’s food was the thing that had to give.

I still wanted fresh, varied, nourishing meals for him - but I had less time and headspace to actually do it.

I started V&Me so parents wouldn’t have to choose between going back to work and keeping the same standard of food for their baby.

If you’re heading back to work soon, we’d love to help take some of the load off your plate.

HOW IT WORKS

your baby’s fresh food team

You tell us their stage

Smooth, lumpy or bite-sized. We help you start where your baby is now.

We cook fresh daily

No factory pouches, no deep freezing, no long-life processing. Just fresh, homemade food, made properly.

You open the fridge

Lunch, dinner and a booster are already sorted - with more variety than most parents can realistically cook alone.

ON THE MENU THIS WEEK

Broaden their palate with different meals every day

Chinese braised beef. Tuscan tomato pasta. Ginger steamed chicken with pak choi.

The kind of variety most parents can't realistically cook from scratch every day - already portioned, already in the fridge.

WHY PARENTS SWITCH

stop carrying the whole mental load

The plan was variety. The reality is that going back to work means something has to give. We're here share the mental load and make healthy eating happen.

More variety ✓

Different meals every day, so they meet more flavours, textures and ingredients.

Less fussiness ✓

Introduce gentle herbs, spices and real food texture early - before beige food becomes the default.

No daily mental load ✓

A fresh lunch, dinner and a booster, ready without the mental load of planning, prepping or batch cooking.

help your baby practise real textures, not just easy purées

A lot of baby food is designed to be easy: smooth, sweet and simple to swallow. See how V&Me compares to other baby food on the market.

Fresh V&Me meals

Designed to help babies practise managing real food textures

Proper meals adapted for babies, with texture they can learn from

Clear texture options, so you know what stage you are giving

Smooth, lumpy or bite-sized, matched to your baby’s stage

Frozen cubes

Often stays soft after freezing and reheating

Can offer some texture, but often becomes softer or wetter

You still need to judge whether the texture is right

Convenient, but not always designed to move texture forward

Pouches

Usually smooth, squeezable and easy to swallow

Little chewing practice, especially when sucked straight from the pouch

Very easy to eat, which can be useful in an emergency but not ideal for development.

Convenient, but harder to know when your baby is ready for more texture

HEAR FROM THE PARENTS

London families are already doing it.

From Battersea to Hackney, families who care about what their babies eat have stopped trying to do it all themselves.

V&Me made the biggest difference while on mat leave, allowing our baby to explore lots of tastes and textures beyond my own limited cooking.

Parent of 10-month-old, Clapham

As a mom juggling work, it's such a relief to have freshly prepared meals every day for my child

Parent of 7-month-old, Wandsworth

As a working parent I love knowing that my daughter is getting a great meal that I can just heat up in the microwave after work

Parent of 14-month-old, Islington

PRICING

Choose your days. We’ll handle the food.

Four days a week is where most parents start. Pause, swap days or cancel any time - we don't lock you in.

Each delivery day includes 2x main meals & 1x booster meal (for finger food practice).
Days per week
4 days
Weekly price
20% off first 4 weeks
£43.96
£35.17
Per meal
£3.66
£2.93

Based on your selected delivery days.

Fully flexible: change days, pause, or add pre-8am delivery and coolbox options at checkout.
Start order with 20% off →

FREQUENTLY ASKED QUESTIONS

Can I pause if we go on holiday?
How do I know which texture to start with?
What if I don't need all three meals?
Is this better than what I'd make at home?
What's the difference between V&Me and frozen baby food?
Baby food pricing
More FAQs
Get your first meal →