Here’s how I left my job in the city to start making the first truly fresh baby food in the UK

July 22, 2023
5 min read

This is the story of how I started the UK’s first baby food delivery company during my maternity leave in lockdown

This is the story of how I left my job in the city to start the U.K.'s first baby food delivery company, now delivering thousands of freshly cooked meals to parents every day.

So, there's me, a first time mum working full time in the city.

Time was precious and when it came to feeding my 6 months baby V, I felt completely lost.I didn't want to feed my son the ultra-processed jars and pouches hidden at the back of the supermarket.

Surely they have to be a better option out there?

Uhhhh Spoiler alert, there wasn't.

So I put my thinking cap on and came up with a brilliantly simple idea.

A scientifically designed menu whipped up by professional chefs and delivered to your kitchen table when you need it.

How hard could it be? Well, let's just say you can't make an omelette without breaking a few eggs.

I managed to convince my husband to leave his job too, so we could build our dream vision together, and fast forward almost 2 years, our team of experts chefs have mastered the art of creating delicious fresh baby meals without salt sugar or any preservatives.

Our mission is to give every child the best nutritional start they deserve.

What could be a better investment than that?

This is just the start of a journey we want to change the way this country feeds the youngest generation.

Are you on board?

Get our fresh (not frozen!) baby meals delivered to you

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About the author
July 22, 2023
Will is our very own in-house baby food expert! He is the go-to for anything baby, weaning, or product related. Working directly with experts, professors and paediatric dietitians, our content aims to keep you up to date on the latest tips, advice and opinions, giving you and your little one the best start for developing healthy eating habits.
Phoenix Baker
Product Manager
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Set your baby up for a lifetime of healthy eating

A guilt-free alternative to home-cooking. Meals cooked from scratch every day to give your baby a love for nutritious, homemade food.